Renowned Austrian company Swarovski has reaffirmed its commitment to the Web3 domain which signals its interest in exploring the potential of blockchain technology . Following collaborations with companies that are involved in the sale of non fungible tokens (NFTs) Swarovski is now taking its ambitions to the next level by registering a trademark that encompasses a wide range of digital objects, NFTs and virtual environments .
Certifying Physical Products and Enabling Virtual Goods Exchange
With its sights set on developing a digital ecosystem Swarovski plans to use future NFTs to confirm its physical products while also assisting the exchange of virtual goods on the blockchain . This innovative approach could extend to various categories of objects including clothing, jewelry,fashion accessories, furniture and more . By merging NFTs into their offerings Swarovski aims to attract a new customers and provide unique value to customers .
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